Integra Sports' Strategic Alliances

Peter Carlisle
Director of Olympics & Action Sports, Octagon

After graduating from Bates College and the University of Maine School of Law, Carlisle ventured into the sports representation business – a career that, to date, has spanned more than 8 years. In 1997, Carlisle left his post as attorney at Preti, Flaherty, Beliveau, Pachios and Haley to form Carlisle Sports Management (acquired by Octagon in 2001), a representation firm focusing on Olympic and Action Sports.

Over the course of his career, his management and marketing work has earned the recognition of the sports industry: Sports Business Journal’s “Forty-Under-Forty”; “20 Most Influential People: Sports Agents”; and “20 Most Influential People: Action Sports”. Carlisle is widely considered an expert in the Olympics and Action Sports categories and is regularly called upon by NBC, MSNBC, CNBC, Today Show, National Public Radio, and MSG Networks to provide knowledge and insight to the TV audience. Additionally, he is frequently called upon as an expert contributor to many national publications, including USA Today, Wall Street Journal, New York Times, LA Times, Brandweek, Sports Illustrated, Entertainment Weekly, Sports Business Journal and the Associated Press.

Carlisle is admitted to the bars of both Maine (1995) and New Hampshire (1995) and has been an adjunct professor teaching Sports Law at the University of New Hampshire since 2000. Carlisle helped found and is currently on the Board of Directors for the Ross Powers Foundation, and the Lenny Krayzelburg Foundation. He currently serves as Worldwide Director of Octagon’s Olympics & Action Sports Division.

Sean Foley
Marketing Consultant and Business Developer, Octagon

A University of Texas graduate, Sean Foley was a four-year varsity member of the National Champion Longhorn swim team, an NCAA All-American, and holds a bachelors degree in economics. Foley helped the Longhorns win three National Championships in his four years on the swim team.

Foley joined Peter Carlisle and Octagon's Olympics division in the Fall of 2003. Foley has been instrumental in creating and managing Disney's Swim with the Stars, a first-of-its-kind swimming tour involving Michael Phelps, Ian Crocker, Lenny Krayzelburg and several additional Olympic Gold Medal swimmers.

Foley focuses on recruiting, marketing, and developing new business for Olympic athletes inside of Octagon.

Chris Waddell
Marketing Consultant and Business Developer for Paralympic Sports

Chris Waddell competing on a Monoski

Outside Magazine asked, "Could [Chris] be the World's Greatest Athlete?", People named him one of "The Fifty Most Beautiful People in the World," and Skiing called him one of "The 25 Greatest Skiers in North America." He was the first Paralympic finalist for the Sullivan Award, an award given by the Amateur Athletic Union (AAU) to the top amateur athlete in the country. In his career Chris has won more Paralympic medals (12) than any male skier in history. He's a World Champion in two vastly different sports (alpine skiing in the winter and track in the summer). In total he's won 13 medals at the Paralympics (12 winter, 1 summer) and nine at the World Championships (6 winter, 3 summer).

In 1988, as a freshman ski racer at Middlebury College, Chris broke his back in a freak accident on the hill. Two months later he returned to school and three days short of the accident's one year anniversary he started skiing in a monoski. Less than two years after learning to monoski he was named to the US Disabled Ski Team. Chris remained a member of the Middlebury College Ski Team all four years, and captained the team his senior year.

It is difficult to choose which was Chris's most impressive season. In 1998 he won a gold and two silvers at the Paralympics in Nagano, Japan and a gold and a bronze at the track World Championships in Birmingham, England. In 1994 he swept all four skiing events at the Paralympics in Lillehammer, Norway and then won a silver medal at the track World Championships in Berlin, Germany.

Credited with revolutionizing the sport of monoskiing, Waddell has conducted camps for aspiring disabled skiers throughout the country for the last eleven years.

Prior to the 2002 Winter Games Chris worked closely with the Salt Lake Organizing Committee. Cindy McHale, promotions director for the Paralympics said, "Chris's contract stated that he would be the 'face of the Paralympics'. He was the face, heart and soul. His ability to capture and communicate the Olympic and Paralympic ideals prior to the Games inspired and motivated crowds, resulting in record attendance."

Chris is an entertaining and motivating speaker who draws on his personal experiences and has the unique ability to convey those experiences in a way that can be shared by all. Volney Taylor, retired Chairman and Chief Executive Officer of The Dun and Bradstreet Corporation said, "Chris Waddell's talk to our top management group was outstanding. He grabbed his audience's attention immediately and delivered his inspirational life story in a warm, human and articulate manner. His presentation received our highest post-conference survey score."

At the site where the Olympic ideal was born, Chris finished his Paralympic career. After seven Games it felt complete to end in Athens, Greece.

Chris is now involved with representing Paralympic athletes and promoting the Paralympic space as he pursues a graduate degree in business administration at the University of Utah.